My question today, and I really want an answer to that, is:
Why do brands feel the need to commercialise, put monetary value, on everything that is being seen nowadays? Whether it is RedBull with extreme sports, P&G with moms (and their disabled kids), and now Samsung at the Oscars?
Yes, I speak marketing, I eat marketing, I breathe marketing, I even dream marketing, but a limit should be fixed.
Where has all the spontaneity gone? Where has all the true passion & interest gone?
When Ellen Degeneres 'feels like' taking a selfie with 10 of the most major and influential A-list celebrities with the new Samsung, well the only thing here to say is: “Wow, a big Bravo to Samsung, great product placement!”
But not subtle, not subtle at all…
Because yes, I feel it is sad that a couple of days after this event, the topics ranking first in Google search for Oscar Ceremony are that, and a pizza delivery.
Why care and get mad? The Oscar Ceremony is an historic, grandiose celebration, where the most fascinating and exceptional people of the movie industry meet and are awarded for their efforts, since 1929.
We should be talking less about dresses (ugly or gorgeous), selfies and pizzas and more about performance, cinema advancements, emotions, glory and success.
But yes, I admit, brands now need to find extremely smart ways to pass through this filter that consumers have on their eyes due to a TMA (Too Much Ads) effect that media overload procure.
But please, a little respect for the events / people / things that you (I’m talking to the brands) support or sponsor, and try not to steal the show from them. They are the real stars, whether they are nominated actors, disabled kids and their mothers, or crazy fearless skydivers.
This was an spontaneous / angry post, I should apologise, maybe...
